Unscrolled Ads translates to ads that are the equivalent to "above the fold" of newspapers. This post is in reference to our last class meeting. I thought it was interesting to learn about the branding exercise. If done truthfully, a lot can be said about the effectiveness of marketing/advertisement on a deeper level. Why would I say Chevy when in fact I just bought a Ford. I am not convinced, however, that there is a causal connection. Did I say Chevy because their ad campain is more effective than Ford? Perhaps, but I doubt it.
I can't believe ads were bought totaling 5 billion in a year.
You can "click through" banner ads whereas you cannot in any other type of advertisement. But, what actually gets more exposure?
Analytics can allow you to fetch more money in ads because you learn about all sorts of statistical data. Sitemeter is a good informative site. One valuable piece of information is knowledge of what screen resolution people are viewing. You want to get into the one where the highest percentage is using.
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