Thursday, May 21, 2009

Post #7

This is and will be a post on the go in the current class, the last class for us, and this class as it is, ending today. I am glad to finish it out as a 1.5 unit class. I learned some valuable, practical skills in the online marketing arena. Today we discussed banners/display ads and analytics. $600.00 is the cheapest price for an ad according to the Chicago Reader. Some companies, however, will not tell you the price so as to get you to inquire within. Purchasing "Run of Site" will get your ad on every page if the page permits. Key points for my knowledge are targeting, demographics, making money with video, and most intriguing, affiliate marketing via linking with Amazon. Display ads can be done creatively through the video production.

Ads4ads is similar to adbrite in that they sell ads.
Time vs. Money
Interactive ads allow you to pariticipate and some talk.
R.O.I. is return on investment

This post enhanced the learning process.

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